Juniper Scent

Our Story

Juniper Scent is a Lebanese heritage brand rooted in a deep love for Lebanon—its traditions, people, and cultural richness. Founded to celebrate and preserve authentic Lebanese culture, Juniper Scent draws inspiration from the enduring spirit of our people, who continue to honor and protect this heritage across generations. Our mission is to keep these traditions alive by sharing them with local communities, the Lebanese diaspora, and anyone passionate about Lebanon’s artisanal beauty, traditional crafts, and cultural identity. Through our mission, we aim to tell the story of Lebanon—past, present, and future. Lara Koussaife, J.S. Founder

Principles we live by

Sharing the Extraordinary Stories of Our People

What sets Lebanon apart is the remarkable perseverance of its people — their vibrant spirit, creative energy, and unwavering resilience in preserving our cultural heritage, even in the face of adversity. At Juniper Scent, we proudly stand with our local communities, dedicated to amplifying their voices and sharing the inspiring stories that define Lebanon’s cultural identity.

Capturing the Heartbeat of Timeless Traditions

At Juniper Scent, we are dedicated to documenting and sharing Lebanon’s rich heritage of timeless traditions. From emotional storytelling and cultural conversations to ancestral recipes and artisanal crafts. These living practices form the heartbeat of our cultural identity. Through immersive media, community engagement, and heritage preservation, we strive to keep Lebanon’s intangible traditions vibrant and alive for generations to come.

Immersing in Lebanon Culinary Heritage

Discover the rich and diverse flavors of Lebanon’s culinary heritage. At Juniper Scent, we celebrate traditional recipes, local ingredients, and age-old cooking techniques that have been passed down through generations. By exploring Lebanon’s food culture, we honor the stories and customs behind every dish, supporting local producers and preserving this vital part of our intangible cultural heritage.

Preserving the diversity of Our Natural Resources

Lebanon’s natural landscape is a mosaic of mountains, forests, rivers, wild herbs and more, each playing a vital role in our cultural and ecological identity. At Juniper Scent, we are committed to protecting and promoting the sustainable use of Lebanon’s natural resources. By supporting traditional practices, eco-conscious tourism, and local biodiversity, we help preserve the natural beauty and environmental heritage that make Lebanon unique.

Appreciating our cultural legacy

At Juniper Scent, we are committed to honoring Lebanon’s rich cultural legacy from traditional crafts and customs to art, food, and history. These traditions shape our national identity and reflect the soul of our communities. By documenting, sharing, and supporting cultural heritage across generations, we help preserve Lebanon’s unique legacy and ensure it continues to inspire the future.

Celebrating the Heritage of Craftsmanship

At Juniper Scent, we celebrate the rich and diverse heritage of Lebanese craftsmanship — from handwoven textiles and crochet to traditional woodworking and handmade arts. These time-honored skills embody generations of creativity, resilience, and cultural identity. Our mission is to preserve and promote Lebanon’s artisanal traditions, empower local craftspeople, and reconnect communities with the roots of their intangible cultural heritage.